{"title":"Shopify Guides","description":"\u003cp\u003eShopify guides written by \u003cstrong\u003eFrancesco Guiducci\u003c\/strong\u003e, independent Shopify expert and Shopify app developer. IFG eCommerce is my one-person practice, not an agency: I work directly with clients. The manuals cover store configuration, Liquid, data, performance, funnels, automation and day-to-day operations with a practical approach.\u003c\/p\u003e\u003cp\u003eThey are mainly designed for merchants, SMEs and freelancers working on Shopify Basic, Shopify and Advanced who want to understand the platform before changing themes, apps or processes.\u003c\/p\u003e","products":[{"product_id":"guida-shopify-basic","title":"Shopify Basic guide: set up and manage your first store","description":"\u003cp\u003eAn introductory guide by Francesco Guiducci to finding your way around Shopify and organising work before and after launch. Basic describes the level of the guide.\u003c\/p\u003e\u003ch3\u003eWhat it covers\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eProducts, collections, navigation and theme customisation.\u003c\/li\u003e\u003cli\u003ePayments, shipping, discounts and order management.\u003c\/li\u003e\u003cli\u003eInitial metrics, app selection and publishing checks.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eFor beginners who want a sequence of practical checks. Confirm feature availability on your plan.\u003c\/p\u003e","brand":"IFG eCommerce","offers":[{"title":"Default Title","offer_id":51581881975073,"sku":null,"price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3239\/9137\/files\/Architettura_e_Creazione_da_Zero_-_Guida_Basic.webp?v=1776515808"},{"product_id":"guida-shopify-advanced","title":"Shopify Advanced guide: data, integrations and optimisation","description":"\u003cp\u003eFor readers who already know Shopify and need to organise their catalogue, markets and technical changes. Advanced describes the guide level: its scope covers Basic, Grow and Advanced plans.\u003c\/p\u003e\u003ch3\u003eWhat it covers\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eMetafields, metaobjects, catalogue structure and new markets.\u003c\/li\u003e\u003cli\u003ePerformance, accessibility, SEO, automations and integrations.\u003c\/li\u003e\u003cli\u003eMetrics, promotions and tests to assess a change.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eFrancesco Guiducci distinguishes available features from requirements that need checking. The guide does not require a plan upgrade.\u003c\/p\u003e","brand":"IFG eCommerce","offers":[{"title":"Default Title","offer_id":51585310359841,"sku":null,"price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3239\/9137\/files\/Strategie_Avanzate_e_Scalabilita_Esponenziale_-_Guida_Advanced.webp?v=1776515808"},{"product_id":"guida-funnel-vendita-shopify-upsell-cross-sell-bundle","title":"Shopify funnel guide: upsells, cross-sells and bundles","description":"\u003cp\u003eDesign offers that fit your catalogue and the buying stage. Francesco Guiducci connects offer selection with costs and the checks it requires.\u003c\/p\u003e\u003ch3\u003eWhat it covers\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eUpsells, complementary products and bundles.\u003c\/li\u003e\u003cli\u003eProduct pages, cart and post-purchase where supported.\u003c\/li\u003e\u003cli\u003eFinancial contribution, metrics and combination tests.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eFor merchants and freelancers who want to assess an offer before expanding it. Measure results on your store.\u003c\/p\u003e","brand":"IFG eCommerce","offers":[{"title":"Default Title","offer_id":51585535312161,"sku":null,"price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3239\/9137\/files\/Ingegneria_del_Funnel_di_Vendita_e_Conversione.webp?v=1776515808"},{"product_id":"guida-gestione-ordini-assistenza-clienti-shopify","title":"Shopify guide: orders and customer support","description":"\u003cp\u003eOrganise the journey from payment to closing a request. Francesco Guiducci distinguishes what systems record from what has actually happened for the customer.\u003c\/p\u003e\u003ch3\u003eWhat it covers\u003c\/h3\u003e\u003cul\u003e\u003cli\u003ePayment checks, preparation, tracking and changes.\u003c\/li\u003e\u003cli\u003eReturns, refunds and restocking as separate steps.\u003c\/li\u003e\u003cli\u003eSupport, practical replies and time and backlog metrics.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eReturn procedures must respect applicable rights: statutory withdrawal does not require a reason. Deadlines and conditions are not determined solely by internal rules.\u003c\/p\u003e","brand":"IFG eCommerce","offers":[{"title":"Default Title","offer_id":51585536393505,"sku":null,"price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3239\/9137\/files\/Controllo_Flussi_Ordini_e_Gestione_Clienti.webp?v=1776515808"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3239\/9137\/collections\/guide-shopify-ifg-ecommerce-academy-asset_54887941-94e9-4c57-be65-6bbe8b9a2d86.webp?v=1776426890","url":"https:\/\/ifgecommerce.com\/en\/collections\/shopify-guides.oembed","provider":"Francesco Guiducci | IFG eCommerce","version":"1.0","type":"link"}