{"product_id":"guida-funnel-vendita-shopify-upsell-cross-sell-bundle","title":"A Guide to Shopify Sales Funnels – Upselling, Cross-Selling, and Bundle Strategies","description":"\u003cp\u003eA practical guide to \u003cstrong\u003eupselling, cross-selling and bundles on Shopify\u003c\/strong\u003e. The goal is to design relevant and understandable offers throughout the buying journey instead of adding promotions simply because an app makes them available.\u003c\/p\u003e\u003ch3\u003eTopics\u003c\/h3\u003e\u003cul\u003e\u003cli\u003ethe difference between upsells, cross-sells and bundles;\u003c\/li\u003e\u003cli\u003ewhere an offer belongs on product pages, cart or post-purchase;\u003c\/li\u003e\u003cli\u003ehow to assess relevance and clarity;\u003c\/li\u003e\u003cli\u003ehow to choose between native functions, apps and custom development;\u003c\/li\u003e\u003cli\u003ewhich metrics to observe to understand whether a change is working.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eThe guide includes configuration examples and evaluation criteria. It does not assume a predetermined increase in AOV, conversion or revenue: every intervention should be measured on the real store.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout me:\u003c\/strong\u003e I am Francesco Guiducci, an independent Shopify expert and Shopify app developer. IFG eCommerce is my one-person practice, not an agency; I work directly with clients.\u003c\/p\u003e","brand":"IFG eCommerce","offers":[{"title":"Default Title","offer_id":51585535312161,"sku":null,"price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3239\/9137\/files\/Ingegneria_del_Funnel_di_Vendita_e_Conversione.webp?v=1776515808","url":"https:\/\/ifgecommerce.com\/en\/products\/shopify-sales-funnel-guide","provider":"Francesco Guiducci | IFG eCommerce","version":"1.0","type":"link"}