Who I am: Francesco Guiducci

I am Francesco Guiducci, founder of IFG eCommerce. I am a mechanical engineer by training and work alone, as an independent freelancer, based in Rome (Garbatella). I am not an agency: every project goes directly through my hands, from the first consultation to the code.

I work with small and medium-sized Italian businesses and start-ups on standard Shopify plans — Basic, Shopify, and Advanced — and do not pursue projects on Shopify Plus, by market choice.

My journey began with direct experience as a dropshipping merchant, before specializing in developing Shopify stores and themes: I therefore combine technical engineering training with years of concrete work in the field, both as a merchant and as a developer.

My professional journey

A verifiable summary, in chronological order:

  • 2013: Graduated with a degree in Mechanical Engineering.
  • 2018: First direct experiences as a merchant in a dropshipping store, before specializing in Shopify development.
  • 2022: Joined the Shopify Partner Program as an official Partner.
  • 2022: Founded IFG eCommerce, my own business as a freelance Shopify developer and consultant, based in Rome (Garbatella).
  • Today: I work independently, without an agency, with Italian SMEs and start-ups on Shopify Basic, Shopify, and Advanced plans — never on Shopify Plus — as well as international clients.

Areas of Expertise

  • Shopify
  • Shopify Liquid
  • Shopify Online Store 2.0 Theme Development
  • Shopify App Development (Node.js, React, Admin API, Storefront API)
  • Migration to Shopify from WooCommerce, PrestaShop, and Magento
  • Conversion Rate Optimization (CRO)
  • Core Web Vitals and front-end performance
  • Structured Data and Generative Engine Optimization (GEO)
  • Process automation with Make.com
  • EU e-commerce compliance (right of withdrawal, cookies, accessibility)

Verified profiles and external links

I am one of the most reviewed freelance Shopify professionals in Italy on the official Shopify Partners directory: my profile with verified customer reviews can be found below, along with the other channels where I am present.