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My name is Francesco Guiducci. I am a mechanical engineer and founder of IFG eCommerce. I work as an independent Shopify consultant and developer, and you can verify my profile and client reviews in the official Shopify Partner Directory.
From Rome I work remotely with Italian and international businesses on store creation, redesign, technical optimisation, support and Shopify development on the Basic, Shopify and Advanced plans.
I am not an agency: you work directly with me from the beginning to the end of the project, without handovers between departments.
I put my name on the work because every store I develop, redesign or troubleshoot is handled directly by me. My method combines design, usability and theme quality with specific work on semantic structure, catalogue data and information consistency.
With my GEO Protocol (Generative Engine Optimization), I check that a Shopify store is technically accessible and understandable to search systems and AI assistants. I do not promise to force citations or recommendations: I remove technical barriers, contradictory data and signals that can make a store harder to interpret correctly.
In my Academy I collect practical guides, technical checklists and resources based on the method I use in my Shopify projects. They are designed to help you work more systematically on configuration, design, Custom Liquid and store management.
The aim is not to promise shortcuts or automatic results, but to transfer practical procedures that you can apply and adapt to your project. There are resources for beginners and for people who want to explore technical or operational aspects of an existing store.
The material is organised to make it easier to understand what to do, in what order and with which checks.
I am Francesco Guiducci, founder of IFG eCommerce. You can view my profile in the official Shopify Partner Directory, where you can read reviews published by clients who have worked with me.
I work with different types of businesses: start-ups, SMEs, physical retailers, established brands, dropshipping projects and businesses selling digital products. I work on Shopify Basic, Shopify and Advanced.
I start from the business model and the store's real requirements. I configure structure, theme, navigation, catalogue and required components, then check responsiveness, usability and technical aspects before launch. The goal is to build a solid foundation that can be measured and improved over time.
A redesign makes sense when the theme limits user experience, maintenance or the changes required by the business. Before recommending a redesign, I check whether targeted interventions can solve the problem so you do not rebuild the whole store unnecessarily.
Yes. I work on theme issues, cart behaviour, responsive layout, Liquid code and app integrations. For changes involving areas or functions controlled by Shopify, I first verify what the plan allows and which part is actually customisable.
My GEO Protocol (Generative Engine Optimization) is technical work on accessibility, semantic structure, entities, structured data and the quality of store information. It helps make Shopify clearer to search systems and AI assistants, but it cannot force ChatGPT, Gemini, Claude or Perplexity to cite or recommend a product.
My base is in Rome, but operational work and consulting can be managed remotely. I therefore work with clients in other Italian cities and abroad while maintaining direct contact throughout the project.
In my case you have one point of contact: the same person analyses the problem, proposes the solution and works on the project. This reduces handovers and makes it easier to maintain continuity between consulting, design and technical implementation.
My work is focused on Shopify and the Basic, Shopify and Advanced plans. I can handle migrations from other platforms, but ongoing development, support and optimisation are services I concentrate on the Shopify ecosystem.
Yes. Shopify can support different sales models in the same store with the right configuration and integrations. Before setting up the flows, I check the catalogue, logistics, digital-product delivery and required apps so the solution is based on the real case.
I have collected guides, comparisons and technical resources here that I use and update in my Shopify work.
View my profile and the reviews published in the official Shopify Partner Directory. View now
Read the reviews published on my Google Business profile. View now
Read the reviews published on Trustpilot for IFG eCommerce. View now
