Frequently asked questions (FAQ)

You work directly with me, Francesco Guiducci, from analysis through implementation. My profile and reviews can be verified in the official Shopify Partner Directory. My approach starts from the store’s real problem and connects design, code, data and testing, without promising sales results or performance values before they have been measured.

By technical debt I mean code, apps, dependencies and configurations that over time make a store more difficult to maintain or can introduce performance and compatibility issues. Before removing anything, I always verify what it does and what depends on it: the goal is to simplify without losing useful functionality.

I apply a method based on cause, constraints, implementation and verification. On Shopify, that means looking not only at aesthetics but also at theme structure, Liquid, apps, data, responsive behaviour and real metrics. Performance is measured on the actual store and can also depend on content, scripts and external services.

Online Store 2.0 is the foundation I use for Shopify themes: it enables modular management of sections and templates and integrates with the platform’s current tools. I avoid page builders and prefer the theme, native sections and Liquid development when customization is needed.

The goal is to leave you with a store that is understandable and manageable through the Theme Editor and Shopify backend for everyday tasks. Customizations that require code remain technical work, but I avoid artificial dependencies or solutions that force you to come back to me for changes Shopify already lets you manage independently.

You can verify my profile and reviews in the official Shopify Partner Directory and consult the other public profiles linked from this website. Before starting a project I define scope, activities and conditions; during the work I consider a change complete only after the relevant checks have been carried out.

It depends on the project. A free theme can be enough when requirements and catalogue are simple; a premium theme can provide useful components that avoid additional development or apps. The choice should be based on the features actually required, not on the theme’s price or positioning. Any licences remain the client’s responsibility and are verified through the official channel at the time of purchase.

I define costs and timing according to the catalogue, materials, integrations and requested activities. My packs cover both new stores and redesigns; for a custom solution, I first carry out the Audit and then prepare the quote. Theme licences, apps and external services remain separate from my fee unless expressly included.

I also handle redesigns and migrations to Shopify. During a migration I map data, content and URLs to reduce the risk of losing information and SEO signals, but I do not promise that rankings or traffic will remain unchanged: they also depend on search engines and must be checked after the migration.

Shopify Markets provides tools for organizing markets, domains or subfolders, languages, currencies and other international settings. The specific configuration depends on the plan, the countries served, payment methods, shipping and any external services involved.

Yes, for all activities that Shopify and the theme make manageable through the backend and Theme Editor. At handover I show you the relevant areas and, if you need more in-depth support, 1:1 mentoring is available.

The scope depends on the selected pack and project. I can handle structure, the Online Store 2.0 theme, navigation, catalogue, settings, responsive behaviour and technical checks. I work on both new stores and redesigns. If a custom solution is required, I define and quote it only after the Audit.

I can apply my GEO Protocol to improve controllable signals: content accessibility, entity consistency, structured data, catalogue information and links. This cannot force ChatGPT, Claude, Gemini, Perplexity or Google to cite or recommend a store.

I suggest a consultation when you have a specific question, such as choosing an app or understanding a setting. I recommend the Audit when the store needs to be analysed as a whole and priorities identified before improving it. They are alternatives: you do not need to purchase both. Custom solutions are defined and quoted only after the Audit.

It is an ongoing service that gives you a technical point of contact who knows the store’s history and can handle routine support and quick fixes within the agreed scope. Priorities and availability follow the service terms and do not mean 24/7 availability or a guarantee that bugs will never occur.

I analyse the store to identify verifiable issues in configuration, storefront, usability, performance and accessible integrations. The output is a report with evidence, priorities and recommended actions. An audit cannot guarantee conversions or commercial results: its purpose is to understand where to intervene and in what order.

Before the migration I map the data to transfer, the relevant URLs and their destinations on the new store. I verify imports and redirects within the agreed scope and check for anomalies after publication. No migration, however, can guarantee the absolute absence of errors or changes in organic visibility.

I start from the real suppliers, catalogue, logistics and operating flows. I configure Shopify and the required integrations while trying to limit unnecessary dependencies and verifying the main steps. Delivery times, product availability and service quality also depend on suppliers and cannot be guaranteed by the theme or platform.

I analyse the purchase journey, especially on mobile, to identify friction in navigation, product pages, cart and interactions. Changes are prioritized and, when the data allows it, measured. Conversion rate and campaign return also depend on traffic, product, price and market.

IFG eCommerce Academy brings together guides, checklists and practical materials based on the way I work with Shopify. The goal is to share procedures that can be applied to store configuration, themes and management, without income formulas or promises of automatic results.