Music Delivery
Complete migration from PrestaShop to Shopify with more than 12 years of history, a complex catalog, custom development and ongoing support.
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Eight Shopify projects told through the real starting problem, the decisions made and how the work evolved over time.
The projects fall into three recurring types: built from scratch, redesign and Technical Partnership. I do not publish client revenue or KPIs, and I do not attribute commercial results that I cannot verify directly.
Filter projects by type of work and open the full Case Study.
Complete migration from PrestaShop to Shopify with more than 12 years of history, a complex catalog, custom development and ongoing support.
Redesign of a Shopify store originally built on a free theme, rebuilt around the new brand identity and supported over the years with strategic guidance as well.
Complete redesign after a previous agency experience: premium theme, Liquid customizations, visual refinement and performance optimization.
From a WordPress brochure site and form-based orders to a complete Shopify eCommerce store, later evolving into a long-term Technical Partnership.
Ongoing Technical Partnership for an established international Shopify store: performance, maintenance, operational improvements and new Shopify opportunities.
Online ecosystem built from scratch, including eCommerce, digital channels, Shopify POS and direct support with in-store hardware.
Redesign of a Shopify store initially set up in-house by the client, with a new structure, design and consulting on the eCommerce evolution.
A store built from scratch and later redesigned on a premium theme, with extensive Liquid customizations and bespoke interactive elements.
A selection of other Shopify stores I have worked on across store builds, redesigns, development and technical support.
Optimisation of an existing Shopify store with work on design, technical aspects and performance.
Shopify store build and organisation of a catalog spanning different categories and product lines.
Store build followed by later work on design, technical structure and performance.
Technical support for integrations, issue diagnosis and error correction on an existing store.
Store build followed by improvements to the visual and technical experience.
Shopify store redesign followed by further work on design, structure and performance.
Shopify store build with work on design, technical configuration and catalog organisation.
Store build focused on structure, design, collections, product pages and purchase journey.
Store built from scratch, covering structure, design, configuration and purchase journey.
Store build with work on design, technical configuration and performance.
eCommerce and showcase project build followed by later technical work.
Shopify store built from scratch for a Rome-based men's fashion startup, including structure, design, content and technical customizations.
The value is not in applying the same formula to everyone. In some projects I start from scratch, in others I redesign an existing store, and in others I become the team's ongoing technical point of reference. The common thread is working directly on the problem, with one accountable person and a verifiable technical method.
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