Shopify Store Creation & Redesign: tailored technical development

Designing or redesigning a Shopify store means working together on structure, theme, navigation, data and the purchase journey. I start from the business model and the real store to understand which native features to use, which apps to retain and where development within the theme is more appropriate.

I work directly on Liquid, HTML, CSS and JavaScript when needed, keeping the project on Shopify Online Store 2.0 and on the Basic, Grow and Advanced plans. The goal is a cleaner, more maintainable and measurable storefront, with technical work verified before and after each change instead of promises about speed or conversions that have not yet been measured.

If a custom solution is required, I first carry out my Audit: I define and quote tailored work only after this analysis.

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My six packs: new store or redesign

01. Start Pack

I build a professional, highly standardised store with the essential theme, pages, catalogue and settings. It is suitable when you provide ready-to-use materials and want a simple foundation to manage.

02. Grow Pack

I include Start and configure the agreed operational workflows, emails and market setup. I provide my Shopify Basic guide to help you with day-to-day management.

03. Discover Pack

I include Grow and work on the website’s technical SEO/GEO and multilingual setup: the primary language plus up to four additional languages. Individual product optimisation starts with Scale.

04. Lead Pack

I include Discover, prepare around ten initial articles and configure Analytics, Merchant Center, pixels, compatible channels and apps. I do not include creating or managing social pages or campaigns.

05. Scale Pack

I include Lead and work on product SEO/GEO, catalogues, migrations with data cleanup and redirects, and advanced performance. I measure what I can improve without promising absolute scores.

06. Complete Pack

I include Scale and my Audit before working on the website. I configure B2B/Wholesale using compatible features and apps, carry out the final review and include 2 hours of training, 1 hour of post-launch consultation and 90 days of Technical Partner.

Who Shopify store creation and redesign is for

The service is for merchants and companies that want to create a Shopify store or redesign an existing structure with one technical point of contact. It is useful when the theme has become difficult to maintain, apps overlap, the buying journey has friction or a more orderly foundation is needed for new features and markets.

Before recommending a redesign, I separate what can be fixed in the existing theme from what requires a new structure. Scope, dependencies, timing and verification criteria are defined on the real project. I work on Shopify Basic, Grow and Advanced and do not promise performance values or commercial results before they are measured.

For real store creation and redesign examples, see Margal Jewels, Luxury of Homes, Mastria Espresso and Dr. Desimone. See all projects in Shopify Case Studies.

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Do you already have an active store?

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Discover the redesign path that fits your project

If you already have an active store, we start by analysing the existing structure and the real priorities. Based on catalogue, theme, integrations, performance and operational goals, we define the appropriate level of intervention, from targeted improvements to a broader redesign.

The proposal is built around the actual technical scope rather than guaranteed revenue targets.

Identify the solution for you

Frequently asked questions

Why do you use Shopify Online Store 2.0 themes?

I work on Shopify Online Store 2.0 themes, using theme sections and settings and modifying the code when necessary. I document customisations and verify the areas affected by updates. I do not use page builders.

What do you mean by code changes?

I work with Liquid, HTML, CSS and JavaScript when the theme or native features do not cover the requirement. First I verify the cause of the problem and assess whether a Shopify feature, theme setting, app or custom code is the better solution, avoiding unnecessary changes.

If I already have a store, can I change the theme without losing anything?

Catalogue, customer and order data live in Shopify and are not replaced simply by changing theme. A redesign can still require sections, settings, app embeds, metafields or customisations from the old theme to be rebuilt. I therefore map them before the change and verify what must be migrated or recreated.

Do I need to be an expert to manage the site after your work is done?

The goal is to leave you as independent as possible for ordinary management through the Shopify editor. More technical customisations or complex integrations can still require specialist support; I always make clear which areas you can manage directly and which you cannot.

What are the average delivery times for the project?

Timing depends on scope, materials, integrations and external dependencies. For simpler projects I define an indicative window; for more complex work I prepare a schedule with milestones and dependencies. If a factor changes the timing, I flag it and update the plan.