IFG eCommerce Tech Blog

Guides, comparisons and technical resources written by me, Francesco Guiducci, based on my daily Shopify work. I cover Liquid, performance, apps, automation, structured data, SEO and GEO with a practical approach: verify the problem, understand the cause and separate what can be improved from what depends on platforms, the market or external services.

Shopify Guides by Francesco Guiducci

Shopify ad alto volume: performance, catalogo, app e architettura tecnica
Francesco Guiducci

High-Volume Shopify: Performance, Data and Architecture in 2026

Direct answer: when a Shopify store grows, the first problem to solve is not automatically choosing a different plan. You...
Rappresentazione astratta dell'ingegneria eCommerce IFG con dettagli magenta e circuiti ad alta precisione su sfondo nero.
Francesco Guiducci

Beautiful but Ineffective Shopify Stores: What to Check Beyond Aesthetics

Direct answer: a store can look polished and still have navigation, performance, clarity or trust problems. Design is not the...
Shopify lento: come sistemarlo senza cambiare tema - IFG eCommerce® | Shopify Partner
Francesco Guiducci

Slow Shopify: How to Fix It Without Changing Your Theme

Direct answer: if Shopify is slow, changing theme is not automatically the right solution. I first identify whether the bottleneck...
Rappresentazione tecnica del debito tecnico che rallenta lo scaling di uno store Shopify non ingegnerizzato.
Francesco Guiducci

Shopify Technical Debt: How to Identify and Reduce It Before Scaling

Direct answer: Shopify technical debt is the accumulation of apps, scripts, custom code, duplicated logic and data structures that make...
Architettura tecnica per l'ottimizzazione del rendering Shopify e Core Web Vitals
Francesco Guiducci

Shopify PageSpeed: Why 99/100 Is Not the Goal

Direct answer: a PageSpeed score of 99 or 100 does not eliminate cart abandonment and does not guarantee conversions. Lighthouse...
GEO Shopify: agents.md, llms.txt, dati strutturati e catalogo per AI search
Francesco Guiducci

Shopify GEO and llms.txt in 2026: What Actually Matters

Direct answer: in 2026 llms.txt is not a shortcut to getting cited by ChatGPT. Shopify manages agent-discovery files automatically: /agents.md...
Shopify Functions: sviluppo di logica backend tramite app Shopify
Francesco Guiducci

Shopify Functions in 2026: Custom Logic and Shopify App Development

Direct answer: Shopify Functions lets developers extend parts of Shopify's backend logic with code executed on the platform's infrastructure. On...
Redesign Shopify: analisi di tema, UX, performance e architettura
Francesco Guiducci

Shopify Redesign: When the Theme Becomes a Technical Limit

Direct answer: a Shopify redesign makes sense when the current theme or structure prevents important problems from being fixed sustainably....
Unione di ingranaggi meccanici e circuiti digitali neon magenta e verde su sfondo nero, simbolo dell'ingegneria Shopify di IFG eCommerce.
Francesco Guiducci

Custom Liquid on Shopify: When to Use It for Performance and Flexibility

Direct answer: Custom Liquid is not the “only way” to build a premium and fast Shopify store. It is one...