Shopify Store Creation & Redesign: tailored technical development

Designing or redesigning a Shopify store means working together on structure, theme, navigation, data and the buying journey. I start from the business model and the real store to understand which native features to use, which apps to keep and where theme development is more appropriate.

I work directly with Liquid, HTML, CSS and JavaScript when needed, keeping the project on Shopify Online Store 2.0 and on the Basic, Shopify and Advanced plans. The goal is a cleaner, more maintainable and measurable storefront, with technical changes verified before and after implementation instead of unmeasured promises about speed or conversion.

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IFG eCommerce Development Paths

1. Launch Pack

Rapid configuration of a Shopify store or landing page using Online Store 2.0. I set up the theme, pages, navigation and functions required by the project, then verify the main flows before delivery. It is designed to validate a project with an orderly technical foundation, without promising predetermined commercial results.

2. Starter Pack

A more complete setup for stores with a structured catalogue and navigation. I configure core functions, metafields and catalogue organisation according to the available data, keeping the project manageable from the Shopify editor and documenting relevant customisations.

3. Global Pack

Configuration for selling across multiple markets using Shopify Markets, languages, currencies and the features available on the plan in use. Shipping, tax, duties and logistics are verified for the relevant country, providers and specific case before being included in the project.

04. Performance Pack

Analysis of theme, assets and scripts that affect storefront performance. I work on bottlenecks that can be changed and compare available metrics before and after the work; Core Web Vitals and conversions are not guaranteed in advance.

05. Omni Pack

Configuration and verification of connections between Shopify and agreed channels such as Meta and Google Merchant Center. I review feeds, catalogues and available data and highlight dependencies on apps or external platforms; synchronisation and inventory behaviour are tested on the real setup.

06. Pro Pack

Development of custom theme functionality and integrations compatible with the Shopify plan in use. Before building, I verify whether the function is available natively, requires an app or is better handled with dedicated development; checkout or platform limitations are declared before the project.

07. Master Pack

Extended technical work for stores with more complex traffic, catalogue or integrations. I review theme architecture, apps, dependencies and performance to reduce fragility and bottlenecks; resilience and behaviour during traffic peaks are verified using available data and tests, without absolute guarantees.

08. Protocol for Technical Aspects

A technical project for integrating storefront, retail, wholesale/B2B, data and automation within the scope actually supported by Shopify Basic, Shopify and Advanced. Available features depend on the plan and account configuration; when an external component is required, I identify it before including it in scope.

Who Shopify store creation and redesign is for

The service is for merchants and companies that want to create a Shopify store or redesign an existing structure with one technical point of contact. It is useful when the theme has become difficult to maintain, apps overlap, the buying journey has friction or a more orderly foundation is needed for new features and markets.

Before recommending a redesign, I separate what can be fixed in the existing theme from what requires a new structure. Scope, dependencies, timing and verification criteria are defined on the real project. I work on Shopify Basic, Shopify and Advanced and do not promise performance values or commercial results before they are measured.

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Do you already have an active store?

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Discover the redesign path that fits your project

If you already have an active store, we start by analysing the existing structure and the real priorities. Based on catalogue, theme, integrations, performance and operational goals, we define the appropriate level of intervention, from targeted improvements to a broader redesign.

The proposal is built around the actual technical scope rather than guaranteed revenue targets.

Identify the solution for you

Frequently asked questions

Why do you use Shopify Online Store 2.0 themes?

I use Shopify Online Store 2.0 themes when they are the most suitable foundation because they maintain compatibility with the editor, native features and the platform update cycle. Customisations can still require maintenance after significant updates, so I document changes and verify the affected areas.

What do you mean by "code changes"?

I work with Liquid, HTML, CSS and JavaScript when the theme or native features do not cover the requirement. First I verify the cause of the problem and assess whether a Shopify feature, theme setting, app or custom code is the better solution, avoiding unnecessary changes.

If I already have a store, can I change the theme without losing anything?

Catalogue, customer and order data live in Shopify and are not replaced simply by changing theme. A redesign can still require sections, settings, app embeds, metafields or customisations from the old theme to be rebuilt. I therefore map them before the change and verify what must be migrated or recreated.

Do I need to be an expert to manage the site after your work is done?

The goal is to leave you as independent as possible for ordinary management through the Shopify editor. More technical customisations or complex integrations can still require specialist support; I always make clear which areas you can manage directly and which you cannot.

What are the average delivery times for the project?

Timing depends on scope, materials, integrations and external dependencies. For simpler projects I define an indicative window; for more complex work I prepare a schedule with milestones and dependencies. If a factor changes the timing, I flag it and update the plan.