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Built from scratch · Redesign
A digital business initially built with an essential store and later evolved through a premium redesign with extensive Liquid customizations and bespoke interactive elements.
Initial eCommerce presence built around the project's needs.
Subsequent evolution of the store on a premium theme.
Extensive customizations developed directly in the theme.
Questionnaires and bespoke components integrated into the Shopify experience.
With Dr. Desimone, the project started by building the online business from scratch around a product developed by the client. The first version of the site was deliberately simple and built on a free theme.
As the project grew, its needs grew too. More recently I redesigned the store on a premium theme and developed extensive Liquid customizations to create a much more tailored experience.
The second phase required much more custom development than the first: the theme's standard sections were no longer enough.
Among the most challenging elements were questionnaires and interactive experiences integrated directly into the store, requiring bespoke design and Liquid development.
The growth of the project took the store from a simple foundation to a much more customized architecture.
Prima
Dopo
Page structure and navigation organisation.
Design of the store's visual presentation.
Organisation of information into more readable blocks.
Presentation of characteristics and content useful for consultation.
Organisation of products within the Shopify experience.
Consistency between desktop and mobile consultation.
The store grew together with the project: from an essential first online presence to a much more tailored premium experience built around the client's specific needs.
Execution speed also comes from the method I have developed over time: automation and AI tools help me gather context faster and focus on implementation and final quality.
The value perceived in this relationship is above all availability and speed. The experience accumulated across Shopify projects, together with an increasingly automated workflow, allows me to move faster from request to solution while retaining technical control.
I can design a Shopify store that makes complex content easier to explore without sacrificing identity or the purchase journey.
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