Herbal Cacao: international Shopify store for ceremonial cacao and ritual blends

Technical Partner

Ongoing support for an established international Shopify store: performance, maintenance, new functionality and consulting on opportunities the platform makes available over time.

Project overview

Technical Partner

Ongoing technical point of reference for an established Shopify store.

Performance

Work on speed, stability and operational store issues.

Continuous evolution

Requests and improvements managed continuously over time.

Shopify consulting

Evaluation of new features and opportunities relevant to the business model.

Starting point

Herbal Cacao already had its Shopify store when we started working together. The site was underperforming and slow, and the team needed a stable technical point of reference for problems, improvements and new requirements.

The relationship began directly as a Technical Partnership: I continuously receive the team's requests and work on the store while retaining the project context over time.

The challenge: act as the external technical department for a growing company

There was no single redesign that closed the project. The work is about keeping the store fast, stable and aligned with a business that changes quickly.

An important part of my role is also to propose new opportunities when Shopify introduces features that are useful to the company's model, rather than simply reacting to tickets.

From reactive maintenance to a Technical Partnership

The value lies in continuity: already knowing the store, team and priorities makes it possible to act faster and suggest coherent improvements.

Prima

Existing store with performance and support to improve

  • Site already live
  • Insufficient performance
  • Frequent need for intervention
  • No ongoing technical point of reference

IFG's work

Shopify structure

Architecture of pages and purchase journey.

Web Design

Application of the brand identity to the store.

Configuration

Setup of the main functions and pages.

Performance

Technical work within the project's scope.

Maintenance

Support after launch.

Operational support

Support for needs connected to the physical retail setup.

The outcome

Herbal Cacao continues to evolve the store with a single technical point of reference who knows the project and can act without starting from scratch every time.

One concrete example is B2B: in 2026 Shopify extended B2B features to the Basic, Grow and Advanced plans as well. I brought this development to the team's attention because it could support their move into the reseller market without treating Shopify Plus as the baseline.

The value of a Technical Partner also lies in anticipating opportunities

Maintenance is not only about fixing problems. In an ongoing relationship I can connect platform developments with the client's real needs and propose a path when it creates a concrete advantage.

Are you launching an international Shopify project?

I can build the store and remain a technical reference through the phases after launch.

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