Luxury of Homes: Shopify redesign for luxury furniture and interior design

Redesign

Complete redesign of a store previously handled by an agency, with a new premium theme, Liquid customizations and targeted work on speed and Core Web Vitals.

Luxury of Homes already had a Shopify eCommerce store, previously developed by an agency. The team had not been satisfied with the working relationship: communication was fragmented and the result did not fully meet expectations.

I came in as the single freelance point of contact to redesign the store, introduce a new theme and work directly on design, code and performance.

The project required raising the visual standard without making the site heavier. Loading issues also made it necessary to work on performance and Core Web Vitals, not just the interface.

It was also important for the team to have one person to deal with instead of being passed between multiple people at an agency.

The result is a store that better matches a high-ticket catalog, with a more refined visual presentation and reduced weight in the areas that affected loading.

The project illustrates the advantage of the IFG freelance model: direct communication, clear accountability and technical problem solving without intermediate handoffs.

One of the qualities clients most often recognize in my work is an engineer's approach: break down the problem, find the cause and reach a practical solution. In this project, that mindset applied both to the redesign and to performance.

I start from the actual state of the theme and catalog to define what should stay, what should be redesigned and where technical development is justified.

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