Margal Jewels: from the first Shopify store to a redesign around the new brand identity

Redesign · Technical Partner

A project that started from an internally built Shopify store on a free theme and was transformed into a more mature eCommerce experience, aligned with the brand's new identity and supported over the years through direct consulting.

Visit Margal Jewels

Project overview

Existing store

The starting point was a Shopify store built directly by the team.

New brand identity

The redesign translated the brand's new identity into the website.

Strategic consulting

Support in deciding what to implement and how to evolve the eCommerce store.

Ongoing relationship

Over the years, the team returned several times for new functionality, improvements and direct consultation.

Starting point

Margal Jewels already had a Shopify store, built in-house on a free theme. The site had limitations in structure, visual presentation and room for evolution just as the brand was developing a new visual identity.

My role was to completely redesign the eCommerce store and, over time, become a direct point of reference for technical and strategic decisions around it.

The challenge: turn a home-built store into a brand asset

Changing the theme alone was not enough. The new site had to correctly express the brand identity, improve the overall experience and give the team a more solid, better-performing foundation.

The most important part was combining technical execution with ongoing consulting: one person to discuss priorities, decisions and new functionality with.

From the initial store to an eCommerce project supported over time

The redesign was the starting point of a relationship that continued over the years through new needs and new stages of growth.

Prima

Shopify built in-house

  • Free theme
  • Visual and structural limitations
  • New brand identity still to translate online
  • Decisions and implementations handled without an ongoing technical point of reference

IFG's work

Redesign

Complete redesign of the existing store.

Brand identity

Translation of the new visual identity into the Shopify experience.

UX and structure

Review of site navigation and priorities.

Performance

Technical work for a more efficient and solid foundation.

Consulting

Support for eCommerce decisions and evolution.

Technical Partner

New functionality and technical work requested over the years.

The outcome

Margal Jewels now has a store that is very different from where it started: more aligned with the brand, more technically refined and built to evolve.

Over the years I have seen the company grow and continue investing in the project. I do not publish the client's financial data or attribute that growth to a single intervention: the concrete evidence for this Case Study is the continuity of the relationship and the store's ongoing evolution.

The value of having one technical point of reference

The distinctive value of the project is the combination of technical execution and problem-solving ability: not only building what is requested, but helping the client understand which choice makes the most sense for their eCommerce business.

Do you want to build a Shopify store with a long-term technical reference?

I can support the project from initial structure to launch and remain available when concrete technical needs emerge.

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