Mastria Espresso: Shopify for capsules, pods and artisan coffee

Redesign

Redesign of a Shopify store the client had initially set up independently, with a review of structure, design and purchase journey plus consulting support on the decisions to make.

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Project overview

Redesign

Redesign of a Shopify store already set up in-house by the client.

Structure and navigation

Hierarchy and journeys revised to make the store more orderly and professional.

Web Design

Brand and catalog presentation made more coherent.

Consulting

Support for eCommerce decisions and evolution.

Starting point

Mastria Espresso had already built a first version of its Shopify store. As with other redesign projects, the starting point was not creating a store from scratch but taking an existing base and giving it a more professional structure.

My work combined store redesign and consulting, helping the team turn the brand's needs into concrete decisions on the website.

The challenge: turn a self-built base into a more professional store

When a client starts on their own, the value of a redesign is often not adding complexity but creating order: hierarchy, navigation, product presentation and overall consistency.

Mastria is therefore mainly a case of redesign and guidance rather than a build from scratch.

From an internally set-up store to a redesign

The existing foundation was rethought to give the brand a more coherent Shopify presence that is also easier to evolve.

Prima

A first version built independently

  • Store already active
  • Structure set up in-house
  • Design needing greater consistency
  • Decisions and priorities to clarify

IFG's work

Architecture

Organisation of the store's main areas.

Web Design

Visual design of the Shopify experience.

Categories

Structure of product families and compatible systems.

Product pages

Presentation of information useful for product selection.

Brand storytelling

Integration of the roastery's story into the store.

Responsive experience

Adaptation of the experience across desktop and mobile.

The outcome

Mastria Espresso became a more structured project than the first internally built version, with an identity and navigation journey more consistent with the brand.

Redesign as a process of structure and decision-making

Not every redesign requires the same level of complexity. Here, the main value was taking a working foundation, understanding what to keep and what to rethink, and turning it into a more mature store.

Do you need to build a Shopify store from scratch?

I can design structure, visual experience and purchase journey starting from the real catalog and the brand's needs.

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