Technical SEO and performance for Shopify

I analyse how the store is crawled, interpreted and loaded, then address problems caused by Shopify, the theme, apps or content. Technical SEO and performance are connected, but require separate measurements.

I work on indexing, metadata, structured data, images, scripts and code without promising rankings or scores before checking the actual situation.

For a custom solution, I always start with my Audit. I first analyse the current site or the requirements of the new project; only then do I define the tailored work and its quotation.

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The technical areas I check on Shopify

01. Crawling and indexing

I check pages, robots, sitemaps, statuses and signals that may hinder crawling.

02. Canonicals and duplication

I check canonicals, URL variants, parameters and templates to reduce technical inconsistencies.

03. Metadata and headings

I review titles, descriptions and hierarchies, avoiding identical and over-optimised patterns.

04. Structured data

I analyse JSON-LD and entities, removing duplicates, artificial properties and unverified claims.

05. Internal linking

I map hubs, services and related content to reduce orphan pages and uninformative anchor text.

06. Images and media

I assess formats, dimensions, lazy loading and alternative text for display quality, accessibility and file weight.

07. Scripts, apps and theme

I identify dependencies and code that affect loading, separating what can be changed.

08. Measurement and verification

I use repeatable tests and Search Console, when accessible, to compare before and after.

When to work on technical SEO and performance

It is useful when important pages are not indexed, metadata and schema are inconsistent, the theme is weighed down, or changes have accumulated.

You can start with a Shopify Audit. For generative search, see GEO for Shopify.

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Measure first, then act

I do not chase a single score. I distinguish lab data from real users, technical impact from commercial impact, and theme problems from external dependencies.

For frontend corrections, I connect this work with custom Shopify and Liquid development.

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Frequently asked questions

Do you guarantee Google rankings?

No. I can fix technical issues, but rankings and traffic also depend on content, competition and external systems.

Are technical SEO and GEO the same thing?

No. They share some foundations, but GEO also considers how generative search systems understand the content.

Can you improve Core Web Vitals?

I can analyse causes and work on what can be changed, without guaranteeing values before measurement.

Do you use hidden text for crawlers?

No. Content must be useful and visible; structured data must accurately describe the page.

Is Search Console required?

It is useful, but I can start with crawling, code and public tests while stating what remains to be confirmed.